Hey there ! Long time no see.. Oh you know, life.. But let me make it up to you with this funny ad from Ogilvy & Mather. In this ad you will find all the elements of a great spot. You have an edgy script, good acting, a 60's-70's feel and of course Martin "Marty" Scorsese in the credits. What more can you ask for? To understand the spot and where American Express wants to take us, the script answers a question we all asked ourselves when you're used to travel in coach: "What's so special about the business lounge?"Only there Tina Fey (30 Rock) needs to get in there so she could talk with Scorsese as it was her, quote: "only chance to get kicked to death in a movie" (laughs). Then as she flashed her AE card she finally got in. All this to remind us that with the platinum card you can access over 160 airports lounge just by flashing it. Next, you see a "are you a cardmember ?" sign appearing on your screen. For my account I'll admit that I was more interestied in seeing how the plot would unravel. Hey, everyone has their priorities (laughs).
Here's the link
